Sony Music-backed music creation, collaboration and distribution startup Tully is launching three new paid-for premium service tiers under the ‘Tully Platform’ banner.
Tully’s services range from workflow management, to asset management, as well as templated industry contracts and publishing and licensing support.
With the newly launched ‘Tully Platform’, the company, co-founded by Grammy-nominated recording artist Joyner Lucas and manager/entrepreneur Dhruv Joshi, claims to be “offering new service tiers that uniquely streamline and simplify the creative process of preparing content for distribution into the market”.
In April, Sony Music Entertainment took what Tully describes as “a leading strategic investment” in the company to help expand its offerings and grow its user base.
A release announcing the new tiers states that Lucas used Tully in the process of developing his new album ADHD, and his latest EP, Evolution.
The Tully Platform service includes the ability to securely store and keep track of recordings and creative assets in development, assign project tasks, set rules for how and when collaborators and partners can interact with assets, make changes to metadata, and access standard contract templates to create split sheets and other agreements.
Users can also can collaborate virtually and share their projects with an engineer or other collaborators before studio sessions, allowing access to the audio file, lyric sheet, and recording ideas.
Tully states that it has designed Platform “to scale with the feature, workflow and storage needs of professional users” from DIY recording artists looking for an end to end solution for organizing the business around creative assets, to artist managers overseeing multiple clients’ careers.
Platform comprises three tiers, including Tully Pro, Tully Team and Tully AMP.
“Whether you’re on your own or, have a management team, or label, supporting you, Tully Platform empowers artists to take control of their careers.”
Joyner Lucas
Tully Pro is a premium tier for individual members offering 500 GB of storage, “enhanced” security and file sharing, project collaboration features and discounts on beats available for $9.95 per month.
For $29 per month, Tully Team is an expanded tier for use by up to three plan members offering 1 TB of storage, 10 guest accounts, full access to Tully’s web and mobile platforms, tools and templates for creating contracts, and the ability to organize recordings into albums and EPs.
Finally, for $59 per month, Tully AMP is described as an “artist management tier” for up to five plan members offering 2 TB of storage, 20 guest accounts and the ability to manage multiple portfolios of up to three artist catalogs.
Tully also offers a range of enterprise level solutions for larger management and label teams to use the platform.
“Joyner Lucas and Dhruv Joshi are at the forefront of driving new technology solutions that enhance and support the music development process.”
Dennis Kooker, President, Global Digital Business and US Sales, Sony Music Entertainment added: “Joyner Lucas and Dhruv Joshi are at the forefront of driving new technology solutions that enhance and support the music development process.
“We continue to be impressed by their creative-first approach to Tully’s product evolution. As accomplished music creators and entrepreneurs, they have built Tully Platform with a firsthand understanding of the tools artists need to focus on their creative output.”
“We built Tully Platform so that every artist can have the tools to compete for success in the industry.”
Dhruv Joshi
Joyner Lucas said: “As an artist, I want my independence, I want ownership, and I want transparency from my team. We built Tully Platform to give me all of that in one simple, easy to use, app. Tully Platform is an end-to-end solution for a digital music industry.
“Whether you’re on your own or, have a management team, or label, supporting you, Tully Platform empowers artists to take control of their careers.”
Dhruv Joshi added: “You can make great music but you need more than that to make a great career. We built Tully Platform so that every artist can have the tools to compete for success in the industry.
“It takes the guesswork out of being independent and in control of your work and lets you focus on what matters, being creative.”Music Business Worldwide
