Sony Music Entertainment Germany has acquired a stake in Tiger Media International GmbH, establishing what the company says will be a long-term strategic partnership in the kids entertainment market.
Tiger Media has developed TIGERBOX, a speaker box that plays children’s Hörspiele – performances with actors narrating stories, which Sony Music Entertainment Germany also releases via its EUROPA label.
As part of the agreement, Sony Music will also make its kids content from the EUROPA label available on Tiger Media’s TIGERTONES streaming service by September 1, 2021.
This culminates in over 10,000 titles being made available to TIGERTONES customers, which is claimed to be “the largest content offering in the area of children’s audio speakers worldwide”.
Tiger Media offers its own streaming service, TIGERTONES, alongside the “child-friendly” speaker box and touchscreen, called TIGERBOX.
In addition, music can be purchased via physical collectables called TIGERCARDS.
“Together, we are developing a direct-to-consumer business channel which enables us to directly access our main target group, parents and children.”
Patrick Mushatsi-Kareba, Sony Music GSA
Patrick Mushatsi-Kareba, CEO Sony Music GSA, said: “Together, we are developing a direct-to-consumer business channel which enables us to directly access our main target group, parents and children.
“With these audiences group we are strengthening our brands and building relevance among this key audience in a sustainable way.
“The opportunity to extend these innovations from Germany to the rest of the world opens up additional business models for Sony Music Entertainment Germany.”
“The Tiger platform is already being used enthusiastically by many children and parents, and many consider it to be the best and most versatile narrated Hörspiele system for children on the market.”
Till Weitendorf, Tiger Media
Till Weitendorf, founder of Tiger Media, added: “The Tiger platform is already being used enthusiastically by many children and parents, and many consider it to be the best and most versatile narrated Hörspiele system for children on the market.
“Sony Music now enables us to further expand this business strongly. In doing so, we see ourselves as an independent, dynamic and sympathetic market shaper, working with the labels, creators and our customers to shape relevance and a tangible future.”Music Business Worldwide
