SoundCloud has expanded its advertising agreement with Global-owned audio advertising platform DAX to include Canada.
DAX is already SoundCloud’s exclusive sales partner in the UK through an agreement that has been in place since 2018.
Advertisers in Canada will be able to access SoundCloud’s audio inventory programmatically and directly, exclusively through DAX.
In addition, advertisers will be able to gain insights about their audiences through DAX’s audio attribution measurement tool, Listener Insight ID.
Audio advertising campaigns on DAX can target audiences based on a variety of factors such as age, gender, location and preferred listening genre.
Global acquired the digital audio sales division of Canada-based leanStream to launch DAX Canada in November 2018.
“Brands in Canada now have the opportunity to reach SoundCloud’s unique audience of tastemakers who are driving what’s next in music culture, exclusively through DAX.”
Michael Weissman, SoundCloud
“Brands in Canada now have the opportunity to reach SoundCloud’s unique audience of tastemakers who are driving what’s next in music culture, exclusively through DAX,” said Michael Weissman, Chief Operating Officer, SoundCloud.
“DAX has been a great partner to SoundCloud in the UK for years. Now, with this expanded deal, we’re able to leverage its leading technology and deep sales abilities to support the continued growth of our ad supported service in the Canadian market.”
“We’re pleased to broaden our working relationship with SoundCloud to give advertisers in Canada further opportunities in digital audio.”
Chris Nimigon, DAX Canada
Chris Nimigon, Chief Revenue Officer, DAX Canada, added: “We’re pleased to broaden our working relationship with SoundCloud to give advertisers in Canada further opportunities in digital audio.
“Our ambition is to help advertisers optimize their audio campaigns and learn more about their audiences through our unique technology, Listener Insight ID.
“Since launching in Canada, DAX continues to grow at an exceptional rate and we’re all very excited to bring SoundCloud’s huge catalogue of audio content to our clients and partners.”Music Business Worldwide
