SoundCloud and SiriusXM subsidiary AdsWizz have inked an exclusive agreement to sell audio advertising in 14 European markets.
Those territories include Ireland, France, Germany, the Netherlands, Belgium, Italy, Portugal, Spain, Switzerland, Austria, Denmark, Finland, Norway and Sweden.
Effective immediately, the new agreement expands SoundCloud’s existing global relationship with AdsWizz.
AdsWizz was acquired by SiriusXM-owned Pandora in 2018 in a $145 million deal.
Advertisers now have the option of targeting SoundCloud’s inventory specifically or, in certain markets, through the AdsWizz Marketplace.
Access to SoundCloud’s inventory can be made via the AdsWizz Audio Buying Platform, an audio-centric DSP, or through any major omnichannel DSP.
The AdsWizz Marketplace reaches over 100 million unique devices every month around the world.
Additionally, audio buyers can reach listeners through audience segment targeting, such as geo, device type, genre, language, weather, points of interest, demographic, behavioural segments and more.
AdsWizz and its regional sellers are the exclusive sales representative for advertisers seeking to reach SoundCloud’s audience in these European markets.
Pandora, also owned by SiriusXM, is the exclusive ad sales representative for SoundCloud in the US.
“Through AdsWizz, we’re making it easier for European brands to reach our audience of music fans across local markets.”
Vanessa Baria, SoundCloud
“Through AdsWizz, we’re making it easier for European brands to reach our audience of music fans across local markets,” said Vanessa Baria, Vice President of Partner Management, SoundCloud.
“The agreement leverages AdsWizz’s advanced audio ad technology, giving us access to their deep sales capabilities and global reach to support the continued growth of our ad supported service across Europe.”
“This agreement between AdsWizz and SoundCloud delivers both of those needs through an advanced, yet accessible platform.”
Pierre Naggar, AdsWizz
Pierre Naggar, Senior Vice President of Global Demand, AdsWizz, added: “During the global pandemic, the growth of audio listening has accelerated worldwide.
“As digital audio becomes ubiquitous, advertisers are looking for ways to reach listening audiences at scale with precise targeting and measurable results.
“Additionally, premium publishers like SoundCloud are looking to integrate an ad solution that can support their free services while maintaining a positive listening experience.
“This agreement between AdsWizz and SoundCloud delivers both of those needs through an advanced, yet accessible platform.”
Music Business Worldwide