SoundCloud is making huge strides in its advertising sales reach around the world.
The streaming platform has entered into an exclusive advertising partnership with Southern Cross Austereo (SCA) – Australia’s biggest entertainment company which is able to reach more than 95% of the Australian population through its radio, television and digital assets.
SoundCloud’s audio and video inventory will be available programmatically and directly, exclusively through SCA beginning April 1.
SCA owns 78 radio stations plus another seven digital radio stations across metropolitan and regional Australia.
It also represents 34 regional radio stations and broadcasts 86 free to air TV signals across regional Australia with Nine Network, Seven Network and Network Tens programming.
The move in Australia follows the news of SoundCloud’s exclusive sales partnership with Global owned Dax in the UK in 2018, which was expanded to include Canada earlier this month.
SoundCloud’s partnership with SCA also comes less than two years after the company closed its Australian office, as first reported by AdNews in July 2017.
“With SCA as our dedicated partner, we’ll be able to leverage their incredible reach and leading sales support team as we continue to grow our service in Australia.”
Michael Weissman, SoundCloud
“Australia is a key market for SoundCloud. We look forward to offering advertisers more opportunities to reach our audience of tastemakers who are driving what’s next in music culture,” said Michael Weissman, Chief Operating Officer, SoundCloud.
“With SCA as our dedicated partner, we’ll be able to leverage their incredible reach and leading sales support team as we continue to grow our service in Australia.”
“The partnership with SoundCloud will enhance SCA’s ability to provide advertisers with extraordinary reach in the digital audio space.”
Brian Gallagher, SCA
Brian Gallagher, Chief Sales Officer at SCA, added: “The partnership with SoundCloud will enhance SCA’s ability to provide advertisers with extraordinary reach in the digital audio space.
“We are looking forward to bringing real scale to the digital audio marketplace with our combined offering.”Music Business Worldwide
