SoundCloud has teamed up with Targetspot on advertising partnerships in France, Germany and The Netherlands.
The exclusive agreement expands the existing partnership between the two companies in each of these markets.
Available as of March, advertisers in France, Germany and The Netherlands can access SoundCloud’s audio and video inventory programmatically and directly, exclusively through Targetspot.
Targetspot is an independent digital audio advertising platform that connects top national, regional, and local advertisers to a worldwide audience of more than 160 million people.
“This new exclusive agreement continues to provide advertisers Targetspot’s best-in-class experience when purchasing SoundCloud’s advertising inventory, and helps us continue to grow in these markets.”
Michael Weissman, Chief Operating Officer, SoundCloud, said: “Since launching our ad-supported businesses in France, Germany, and The Netherlands, Targetspot has been a great partner, helping us make it easy for advertisers locally to connect with our young, influential audience who are passionate music lovers.
“This new exclusive agreement continues to provide advertisers Targetspot’s best-in-class experience when purchasing SoundCloud’s advertising inventory, and helps us continue to grow in these markets.”
Erik Portier, Chief Revenue Officer, added: “Together, SoundCloud and Targetspot have a great and successful history and we are very pleased to broaden this partnership.
“As a leader in audio, SoundCloud is an invaluable brand being the only creator-driven ecosystem in the music streaming category.
“Combined with our leading expertise and innovating technology in digital audio advertising, it is the perfect match for advertisers!”Music Business Worldwide
