SoundCloud has launched the fifth edition of its annual creator discovery program “First on SoundCloud”.
Beginning today with South West London rapper and MC Che Lingo (pictured), and rolling out through the summer, SoundCloud will tell the story of each of the artists’ musical journey through a creative campaign rolling out across the SoundCloud ecosystem.
In addition to Che Lingo, other emerging talent featured in the campaign includes Christelle Bofale, Shenseea, and Object Blue.
The annual creator discovery program shines a light on “the most promising new acts building their careers on SoundCloud, and gives them a platform to accelerate their success”.
Since its inception in 2018, ‘First on SoundCloud’ has previously featured artists that have gone on to receive Grammy Awards nominations (Kehlani), build their own labels and Vogue-backed fashion brands (Peggy Gou), and release award-winning albums while staying independent (Little Simz).
According to SoundCloud, all creators have the opportunity to be part of ‘First on SoundCloud’ by uploading their original tracks to the platform and tag them with #SCFIRST for a chance to be selected for promotional support across the SoundCloud community.
Those selected could be featured in SoundCloud’s social feeds, newsletter, and blog to millions of followers.
“We launched “First on SoundCloud” in 2018 to amplify the voices of talented emerging artists on SoundCloud and help them connect with new fans.”
Anthony Gabriele, SoundCloud
“We launched “First on SoundCloud” in 2018 to amplify the voices of talented emerging artists on SoundCloud and help them connect with new fans,” said Anthony Gabriele, SVP of Subscriptions and Marketing at SoundCloud.
“Now in its fifth edition, we’re excited to elevate this new class of creators who span genres and geographies, and embody the originality and DIY ethic that are core to the SoundCloud creator community.”
The featured artists in the ‘First On SoundCloud’ campaign include:
Christelle Bofale: Being the first American born in her family, Christelle infuses hints of her Congo heritage into various aspects of her music, bridging the musical influences of the diaspora with juxtaposed elements of indie rock, soul and jazz respectively.
Shenseea: Shenseea grew up singing in a church in Jamaica. Finding musical influences in Spice, Lady Saw, and Vybz Kartel, Shenseea is quickly becoming a celebrated fixture in Jamaica’s dancehall scene.
Object Blue: Born in Japan, and relocated to a suburb of Beijing at 6, DJ and Producer Object Blue was impacted by the “symphonic bleeps” of tech-filled Tokyo and by Beijing’s “endless construction noise”. But she found most of her influences further afield, citing a love for the polyrhythms of Ivory Coast drumming, the R&B stylings of Aaliyah, and the electronic boundary pushing of Bjork.
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