Global-owned audio advertising platform DAX has hired SoundCloud‘s Head of Global Sales and Partnerships Chris Blackburn (pictured) as its new EVP for Sales and Business Development in the US.
Based in New York, Blackburn reports into Matt Cutair, CEO of DAX US. As EVP for Sales and Business Development he is responsible for DAX’s US sales strategy and will lead the strategic sales division.
Working closely with the executive leadership team in the US and UK, Blackburn is tasked with driving revenue growth and further developing DAX in the US market.
Chris Blackburn joins DAX directly from SoundCloud where he was responsible for overseeing and growing SoundCloud’s worldwide ad-sales business, in the role of the Head of Global Sales and Partnerships.
DAX is SoundCloud’s exclusive sales partner in the UK through an agreement that has been in place since 2018. It expanded its advertising agreement in March to include Canada.
Blackburn’s work with partnerships at SoundCloud spanned both media and business development.
Stepping into his new position at DAX, he will ‘drive forward smart technology and develop new partnerships with premium publisher brands’.
Prior to joining SoundCloud, Blackburn was the Lead, Marketing and Revenue at Grooveshark, where his role focused on developing the company’s eastern US ads strategy, in addition to growing multiple key revenue streams for the company spanning ads, data, and market research.
Blackburn was also the co-founder of Art&Revel, a media consultancy focused on monetization strategies for new digital properties, leading several properties through successful funding rounds and acquisitions.
“He will be integral to our strategy as we continue to grow our footprint across the digital audio advertising industry in the US. We are delighted to have Chris on board.”
Matt Cutair, DAX US
Matt Cutair, CEO of DAX US, said: “We’re entering an exceptionally exciting time for DAX as we onboard new premium publisher brands and further develop our suite of measurement tools for advertisers.
“Chris brings an impressive background and extensive knowledge of the music streaming industry.
“He will be integral to our strategy as we continue to grow our footprint across the digital audio advertising industry in the US. We are delighted to have Chris on board.”
“I’m thrilled to be joining DAX during this exciting time both for the company as well as the wider audio industry.”
Chris Blackburn
Chris Blackburn, EVP of Sales and Business Development DAX US, said: “Since its inception, DAX has firmly cemented its role in driving value for advertisers and publishers in every area of the digital audio space.
“I’m thrilled to be joining DAX during this exciting time both for the company as well as the wider audio industry.”
Music Business Worldwide
