Universal Music Group has inked a partnership with South African record label Inhoud Huis, which will give the indie access to the global music market.
“This will help us immeasurably in growing our content creation capabilities in order to remain a firm market leader.”
Managing Director Universal Music South Africa & Sub-Saharan Africa said: “The South African Universal Music family is truly excited to welcome Inhoud Huis to the fold.
“Johan Vorster has been an extremely successful songwriter and producer for decades and the numerous hit songs he’s penned have launched the careers of many successful Afrikaans artists.
“We’re excited to be a part of growing the label’s footprint in the global market.”
Inhoud Huis translates as ‘House of Content’ and is managed by Johan Vorster, Jacomien De Villiers and Jenny Griesel.
It is home to successful South African performers such as Karlien Van Jaarsveld (pictured), Bok Van Blerk, Dewald Wasserfall, Lianie May, and Leah.