Universal Music Group has inked a partnership with South African record label Inhoud Huis, which will give the indie access to the global music market.
Inhoud Huis said that the deal would “expand the reach of Afrikaans music further than ever before”.
Founded by Johan Vorster, Inhoud Huis is a household name in the Afrikaans music industry.
Its roster features established Afrikaans names such as Bok van Blerk, Karlien van Jaarsveld, Lianie May, Dewald Wasserfall and Leah.
The partnership was confirmed at a signing ceremony at the Universal Music offices in Johannesburg earlier this month (pictured inset).
Johan Vorster, Founder of Inhoud Huis said: “We are very excited about the outreach and knowledge that comes with a partner like Universal Music.
“We are truly excited to welcome inhoud huis to the fold.”
“This will help us immeasurably in growing our content creation capabilities in order to remain a firm market leader.”
Managing Director Universal Music South Africa & Sub-Saharan Africa said: “The South African Universal Music family is truly excited to welcome Inhoud Huis to the fold.
“Johan Vorster has been an extremely successful songwriter and producer for decades and the numerous hit songs he’s penned have launched the careers of many successful Afrikaans artists.
“We’re excited to be a part of growing the label’s footprint in the global market.”
Inhoud Huis translates as ‘House of Content’ and is managed by Johan Vorster, Jacomien De Villiers and Jenny Griesel.
It is home to successful South African performers such as Karlien Van Jaarsveld (pictured), Bok Van Blerk, Dewald Wasserfall, Lianie May, and Leah.
