Analysis News TikTok’s SoundOn is signing artists… and battling labels on the charts. MBW Reacts is a series of analytical commentaries from Music Business Worldwide written in response to major recent entertainment events or news stories...
News Nichal Sethi promoted to Head of SoundOn EMEA; Toyin Mustapha steps up to Head of Music Partnerships for UK, Ireland and SSA at TikTok TikTok promotes execs to key roles covering the UK & Ireland, EMEA, and SSA regions
Analysis TikTok’s parent has launched an AI music making app. What might this mean for the video platform’s music licensing talks? How might the launch of Ripple, an AI-powered music making app, play into the short-form video platform's future licensing negotiations