With the A&R Awards now in the rear-view mirror and Christmas just a couple more bends in the road away, it’s time for Next Big Thing season – kicking off, as always, with Vevo’s DSCVR Artists to Watch list.
Now in its 10th year, the 19 selected artists will benefit from a showcase platform consisting of live performance videos (two from each artist) as well as being marketed and featured in music video programming via playlists and editorial features across Vevo’s network, including YouTube and connected TV platforms, such as Roku, Samsung TV Plus and Apple TV.
MBW has once again teamed up with Vevo to unveil the line-up and run a series of spotlight features giving more details on the artists as well as featuring their DSCVR-exclusive videos.
The Vevo DSCVR Artists to Watch for 2024 are:
- Chappell Roan (Island/UMG)
- Elmiene (Polydor/Def Jam Recordings)
- Florentina (Good Kid Records & Polydor x Island Records/UMG)
- Fridayy (Def Jam Recordings)
- HARLEY (Sony Music France, RCA Records)
- Jazzy (Polydor, UMG)
- Judeline (Interscope Latin)
- Khamari (RCA/SME)
- Libianca (5K Records/RCA)
- LU KALA (AWAL)
- Mae Stephens (EMI, UMG)
- Nathan Galante (UMLE/UMG)
- Olly (Epic Records Italy)
- Qing Madi (Columbia/SME)
- Sarah Kinsley (Verve/UMG)
- ScarLip (Epic/SME)
- Strandz (Epic/SME)
- Teezo Touchdown (RCA/SME)
- The Last Dinner Party (Island Records, UMG)
Previous ATW lists have featured then-nascent superstars including Sam Smith (2014), Maggie Rogers (2017), Lewis Capaldi, Billie Eilish (both 2018), Pop Smoke (2020), FLO, GloRilla and Ice Spice (all 2023).
JP Evangelista, SVP, Content, Programming and Marketing, Vevo, said: “For the past decade, we’ve had the privilege of watching the alumni of this program go from talented emerging artists to global superstars.”
Evangelista added: “From Billie Eilish to Sam Fender, Ice Spice to Wet Leg, to Feid and beyond, the exceptional amount of diverse talent our past list members have is astounding, to say the least. Today, we are thrilled to announce the lineup for 2024.
“This list is a true passion project for all of Vevo, powered by our in-house team of music lovers who are committed to finding the next big act to shine a spotlight on.”
“This list is a true passion project for all of Vevo, powered by our in-house team of music lovers who are committed to finding the next big act to shine a spotlight on. With the help of our vast distribution network, marketing and promotional efforts, and top-tier production team, we have the ability to assist these artists in their journey to the top.
“We consider ourselves so lucky to be even a small part of these exceptional artists’ careers, and are so excited to see the superstars these next 10 years bring.”Music Business Worldwide