London-born ticketing and livestream platform DICE has launched in India.
Founded in 2014, DICE introduced livestreaming to its offering this April, and has showcased over 4,000 livestreams, sold tickets in 145 countries and worked on exclusive livestreams with Laura Marling, Nick Cave, Kylie Minogue and Bjork since then.
DICE allows its users to stream exclusive shows, festivals and workshops from around the world on mobile, desktop or TV
It also offers personalised event picks via the company’s recommendation engine in the app’s ‘Discover’ feature.
Discover uses algorithms as well as Spotify and Apple Music integrations to make personalised suggest upcoming gigs and events just.
DICE is now live in the UK, US, France, Italy, Spain, India and Australia and is accessible globally through its livestream offering.
“With venues in lockdown since the pandemic struck, high quality live streamed shows have quickly become an important new source of revenue and engagement for artists.”
Phil Hutcheon, DICE
Phil Hutcheon, Founder & CEO of DICE, said: “With venues in lockdown since the pandemic struck, high quality live streamed shows have quickly become an important new source of revenue and engagement for artists.
“DICE takes event livestreaming to the next level by putting Indian artists on a global stage. Fans in turn enjoy a best-in-class experience powered by personalised recommendations. We understand what it takes to make a great show fans love and only the best events make it on DICE”.
“DICE’s long term aim in India is to build a more sustainable live industry to help venues, promoters and artists thrive.”
Arnav Banerjee, DICE India
Arnav Banerjee, DICE India Lead, added: “DICE’s long term aim in India is to build a more sustainable live industry to help venues, promoters and artists thrive.
“Our commitment to the highest production values, as well as our unique ability to recreate the sense of anticipation and exclusivity that fans love about traditional gigs, means we attract the very best in local and international talent”.
Award-winning Mumbai-based artist Nuka (aka Anushka Manchanda) said: “There is talk of how live-streams are a temporary replacement to live shows, yet it’s clear that the virtual world of performance is not an alternative, but an addition of infinite possibilities for the artist and fan connection.”
“Dice has a unique understanding of both, and for a multi-disciplinary artist like myself, their platform and discovery algorithms are opening up not just a global audience for me, but also the liberating opportunity to create my performance without generic format restrictions. It’s time to level up.”Music Business Worldwide
