TIDAL has added master quality audio to its iPhone iOS app.
The streaming company partnered with HD Mmusic firm MQA in 2017 to deliver master quality recordings on its platform, but the high definition audio was only available via desktop until January when it launched on Android, with its iPhone launch announced yesterday (March 11).
MQA has partnerships with Sony Music, Warner Music Group, Universal Music Group, as well as with independent label body Merlin.
According to MQA, it uses a process called ‘music origami’, which ‘folds’ master files into smaller files that can be streamed on the go.
The MQA decoder in the app recovers all the direct music-related information and also authenticates the source of the original master recording.
“From our ongoing work with engineers and artists, we know the importance creators place on delivering the original sound they created all the way to the music fan.”
Mike Jbara, MQA
Mike Jbara, MQA CEO, said: “From our ongoing work with engineers and artists, we know the importance creators place on delivering the original sound they created all the way to the music fan.
“Through our global partnership with TIDAL, this becomes a reality wherever you’re enjoying your music.”
“Bringing music to life, just as the artist intended, is a core value of the TIDAL platform and we couldn’t be more excited to finally bring master quality music to both major mobile operating systems.”
Lior Tibon, TIDAL
Lior Tibon, TIDAL COO, added: “Bringing music to life, just as the artist intended, is a core value of the TIDAL platform and we couldn’t be more excited to finally bring master quality music to both major mobile operating systems.”Music Business Worldwide
