TikTok is moving into a new five floor, 120,000-square foot office in Culver City.
The new office features an open floor plan, conference rooms, private phone booths, a ‘stadium-style presentation and gathering space’, and terraces ‘to support indoor-outdoor work’.
A TikTok content-creation studio will also be completed by the summer of 2020 and the office is also dog-friendly.
The office was designed in collaboration with global architecture and design firm, Gensler.
Meanwhile, a Bloomberg news report published yesterday (January 22) states that TikTok is currently recruiting for a US-based CEO to ‘oversee TikTok’s growing advertising business’.
Citing people familiar with the matter, Bloomberg reports that candidates have already been interviewed for the role.
Last year, the company built out its leadership team, including London-based Global Head of Music, Ole Obermann and Los Angeles-based Head of Label Licensing, Tracy Gardner.
TikTok’s US operations are currently overseen by Vanessa Pappas, General Manager, TikTok US, but Bloomberg writes that the exec’s role won’t be impacted by the new hire.
TikTok says that it now employs over 400 employees in offices across the US, including Los Angeles, Silicon Valley, and New York.
The opening of the new LA office follows reports that TikTok’s Beijing-based parent company is thinking about separating the platform from its China-based operations.
Today it was announced that TikTok has inked a multi-territory licensing deal with Merlin, the global digital rights agency for the world’s independent label sector.
“While we are a global company, having a permanent office in LA speaks to our commitment to the U.S. market and deepens our bonds with the city, and the talent and companies, that call it home.”
Vanessa Pappas, TikTok
“Located between the innovative tech companies in Silicon Beach and the streaming content companies at Hayden tract, TikTok truly sits at the intersection of technology and entertainment, physically and figuratively,” said Vanessa Pappas, General Manager, TikTok US.
“While we are a global company, having a permanent office in LA speaks to our commitment to the U.S. market and deepens our bonds with the city, and the talent and companies, that call it home.”Music Business Worldwide
