TikTok’s ability to turn songs into viral hits and those songs’ performers into prominent major label artists, is being proven time and time again.
A couple of recent examples are the likes of 24KGoldn, whose single Valentino became a viral TikTok hit not long after signing a record deal with RECORDS/Columbia, and Fousheé, whose vocals were first heard on the platform on the track Deep End, and who has recently signed with RCA.
However, the exact number of artists signing deals with major labels after finding fame on TikTok has been difficult to quantify, until today.
According to TikTok, in just the past year alone, over 70 artists that have broken on the platform have signed major label deals.
Some of those artists include Claire Rosinkranz, Dixie D’Amelio, Powfu, Priscilla Block and Tai Verdes.
TikTok revealed that number in its first ever US Music report, in which the platform also reported that over 176 different songs surpassed 1 billion video views as TikTok sounds this year.
Elsewhere, earlier this month, the platform revealed “The Playlist” as part of the Year On TikTok: Top 100 retrospective, highlighting the most significant songs on TikTok in 2020.
Together, those songs racked up over 50 billion video views on over 125 million creations, according to today’s report, and five of them reached No.1 on the Billboard Hot 100.
Nearly 90 songs that trended on the platform in 2020 climbed onto the Top 100 charts in the US, with 15 of those reaching No.1 on a Billboard chart.
“It has been inspiring to watch our community bring new talent to the forefront, help send songs up the charts, and use music to create an oasis of joy during a trying time.”
Ole Obermann, Global Head of Music at TikTok, said: “We at TikTok share our community’s passion for music and we’re dedicated to providing a platform where artists and fans can interact and thrive.
“It has been inspiring to watch our community bring new talent to the forefront, help send songs up the charts, and use music to create an oasis of joy during a trying time.
“We will continue to work hard to make TikTok a platform that supports artists and encourages musical engagement and discovery.”Music Business Worldwide
