TikTok has entered into a new partnership with ticketing company AXS.
Fans can now discover and buy tickets for events through AXS directly within the TikTok platform. Plus, any Certified Artist on TikTok can use the in-app ticketing feature to promote their AXS live dates in the app by adding their AXS event links to their videos before publishing.
The feature is live in the US, UK, Sweden and Australia.
TikTok also says that it is now an official “discovery partner” in the AXS Anywhere program “joining the ranks” of Spotify, Bandsintown and others as partners on the program.
TikTok said on Tuesday (April 16) that its in-app ticketing feature “empowers artists to promote their live dates to new and existing fans on TikTok, helping them expand their audiences globally and build their careers”.
Today’s news marks TikTok’s latest partnership with a ticketing company.
In August 2022, TikTok struck up a ticketing partnership with Live Nation-owned Ticketmaster to allow TikTok users to buy concert tickets from within the TikTok app.
In December, the companies expanded that partnership into more than 20 new markets, following the beta launch in the US in 2022, making the feature available to over 75,000 artists.
Michael Kümmerle, Global Music Partnership Development Lead, TikTok, said: “TikTok’s partnership with AXS allows us to connect millions of users with legendary artists, venues, and festivals, and allows artists to promote their live dates and reach their audience in a whole new way.
“We are very excited to start this journey with AXS and look forward to supporting the further growth of ticketing on TikTok in the future.”
Michael Kümmerle, TikTok
Added Kümmerle: “We are very excited to start this journey with AXS and look forward to supporting the further growth of ticketing on TikTok in the future.”
“By combining the reach and influence of TikTok artists with AXS’ global ticketing platform, the partnership will provide seamless ticket-buying access to some of the world’s most iconic venues, festivals, and tours.
Marc Ruxin, AXS
Marc Ruxin, Chief Strategy Officer for AXS, added: “TikTok has become one of the most important global platforms for music content attracting an incredible community of artists and fans.
“By combining the reach and influence of TikTok artists with AXS’ global ticketing platform, the partnership will provide seamless ticket-buying access to some of the world’s most iconic venues, festivals, and tours.
“This is the perfect example of discovery-driven content and commerce for music fans!”
AEG-owned AXS provides ticketing services to over 500 premier venues, sports teams, and event organizers around the world.Music Business Worldwide