Trinh Tham has joined Universal Music Canada (UMC) as Senior Vice President, Revenue & Digital Strategy.
In the role, Tham will oversee UMC’s digital marketing, streaming and music strategy, data analytics and commercial affairs teams.
She will work closely with UMC Chairman & CEO Jeffrey Remedios and the executive leadership team.
Tham has gained expertise across multinational environments, leading business and digital transformations, and operating billion-dollar P&Ls.
Tham joins UMC from menswear retailer Harry Rosen as EVP & CMO, where she helped drive business growth via brand strategies, marketing and Customer Relationship Management.
Before joining Harry Rosen, she held various senior roles that include Interim Senior Vice President of Marketing at Sobeys Inc., VP Integrated Marketing at Tim Hortons, and Head of Marketing for Entertainment Brands at Bell Media.
At Bell Media, Tham helped launch subscription video service CraveTV, digital products and TV series and sporting events.
Described as someone who is “passionate about making progress in Diversity, Equity and Inclusion” by UMC, Tham also currently volunteers with multiple organizations and serves on various boards.
“Trinh is a proven leader who thrives at the intersection of culture and business.”
Jeffrey Remedios
Jeffrey Remedios, said: “Trinh is a proven leader who thrives at the intersection of culture and business.
“She is an accomplished brand strategist who uses bold and creative ideas to drive revenue growth and deliver impactful results.
“Across this new portfolio she’ll further elevate a group of UMC’s top performers, offering a global perspective to benefit our artists, partners, and clients as we bring Canadian artists to the world.
“We’re excited to welcome her to the team.”
“Universal Music Canada is an incredibly impressive and ambitious organization.”
Trinh Tham
Trinh Tham, added: “Universal Music Canada is an incredibly impressive and ambitious organization, finding ways to support artists, create, and lead, across an ever-changing industry.
“I’m honoured to join Jeffrey and the team to continue to build, grow, and amplify the reach and impact UMC has in Canada and beyond.”
Elsewhere at Universal Music Group (UMG), the company recently struck a licensing deal with African music service Mdundo.
Mdundo, which was founded in Kenya in 2013, has grown rapidly over the past few years, gaining 10 million active monthly users since February 2021 to reach 17m users.
Following in the footsteps of services such as Beatclub, co-founded by Timbaland, and Splice, UMG also recently announced its plans to enter the burgeoning sample service sector with Usample which, it said at the time, offers a catalog of ~7,000 tracks sourced “from the depths of the [UMG] archive, digitised for the first time since the original pressings”.Music Business Worldwide
