Believe-owned DIY distribution platform TuneCore has launched operations across Latin America.
TuneCore LATAM will support artists in Mexico, Colombia, Argentina, Peru, Chile, Brazil, Domican Republic, Puerto Rico and Spain.
The move follows the launch of the company’s operations in Africa last month.
TuneCore LATAM will be headed up by Bruno Duque, who started his career at Sony Music in Los Angeles in the Latin Music Division before segueing into other areas of the industry.
Before joining TuneCore, he was marketing manager at iMusica, the leading digital content distributor in Latin America, where he focused on licensing and label relations.
For the past six months, he has been leading TuneCore Brazil and will now expand his remit to the wider region.
Duque will report to Faryal Khan-Thompson, Vice President, International, who joined the company in December.
TuneCore distributes independent music to more than 150 digital stores and streaming services, including Spotify, Apple Music, YouTube Music, Amazon Music, TikTok, Claro Musica and Deezer.
The company now boasts eight fully localized websites and 13 language options including Spanish and says that it pays out more than $1 million to artists each day.
In December, the company confirmed that it has surpassed the milestone of paying $2 billion in total to independent artists since it was founded 15 years ago.
TuneCore expanded into India as well as Russia and Brazil last year.
In conjunction with the announcement, TuneCore LATAM has launched #ASÍdeIndependiente in celebration of the company’s 15th anniversary earlier this year, offering all independent artists 25% off the first year’s distribution of a single or album with the code, TUNECORELATAM.
“With TuneCore and Bruno on the ground in LATAM, we are able to localize our operations and communicate with these artists to support them both locally and globally.”
Faryal Khan-Thompson
Said Faryal Khan-Thompson, Vice President, International, said: “Independent music continues to grow in market share on a worldwide basis.
“In Latin America in particular, there are many local artists, popular in their own countries, with so much potential to appeal to audiences around the world.
“With TuneCore and Bruno on the ground in LATAM, we are able to localize our operations and communicate with these artists to support them both locally and globally.”
“As digital music and streaming services continue to grow across LATAM, TuneCore is ready to support independent artists to create larger audiences and long-lasting, sustainable careers.”
Bruno Duque
Bruno Duque added: “Latin America is a region rich and diverse in music
“Whether it is Puerto Rican reggaeton, Dominican merengue, Colombian cumbia, or myriad other genres, there is so much musical creativity going on in the region that not only deserves to be heard by a wider audience, but also deserves to generate revenue for the artists.
“As digital music and streaming services continue to grow across LATAM, TuneCore is ready to support independent artists to create larger audiences and long-lasting, sustainable careers.”
Music Business Worldwide