Cooking Vinyl Publishing (CVP) has entered into an agreement with Sync Music Ltd, a new publishing rights management company spearheaded by UK rapper Avelino.
Sync Music was formed with Avelino’s management team of Gautier Mukuna and Rowland Ashitey (More Music Records).
The collaboration will see Sync Music and Cooking Vinyl Publishing (CVP) work closely together on A&R and creative – with a particular focus of sync licensing – while CVP will handle all legal and administration duties.
Sync Music will have the flexibility to sign a range of deals with artists ranging from single-song assignments to traditional exclusive publishing agreements.
Avelino is the first artist signed to the new company.
Cooking Vinyl’s relationship with Avelino started in 2017 when the company represented his master sync rights, securing placements with brands such as EA Games and a bespoke JUNKIE XL remix on the Tomb Raider: Lara Croft video game.
Other brand campaigns have included LYNX, True Religion, Manchester United FC and Netflix.
“Our shared strategic vision for the future will help create opportunities for all writers by helping expose their music to new audiences – the possibilities are endless.”
Avelino
Commenting on the deal, Avelino said: “My team and I are excited to begin this relationship with Cooking Vinyl Publishing.
“Our shared strategic vision for the future will help create opportunities for all writers by helping expose their music to new audiences – the possibilities are endless.”
“Av is a shining example of a modern, entrepreneurial artist controlling his own situation and I’m proud that they have chosen Cooking Vinyl Publishing to collaborate with in this area of their business.”
Ryan Farley, Cooking Vinyl Publishing
Cooking Vinyl Publishing Managing Director, Ryan Farley, added: “I’m delighted to partner with Av, G and Rowland for what I’m sure is going to be a very positive step for CVP, Sync Music Ltd and for the empowerment of the songwriting talent they can attract.
“Av is a shining example of a modern, entrepreneurial artist controlling his own situation and I’m proud that they have chosen Cooking Vinyl Publishing to collaborate with in this area of their business. We look forward to great things.”
“Avelino, Gautier and Rowland have proven themselves to be a pleasure to work with and I can’t wait to see who they collaborate with next as they cement their reputation as tastemakers to watch.”
Verity Griffiths, Cooking Vinyl
Cooking Vinyl Head of Sync, Verity Griffiths, said: “I’m excited to take our relationship with Avelino to the next level ahead of his 2020 debut album, which is shaping up to be huge, and the wealth of talent he and his team attracts.
Avelino, Gautier and Rowland have proven themselves to be a pleasure to work with and I can’t wait to see who they collaborate with next as they cement their reputation as tastemakers to watch.”
Pictured [Left to Right]: (L-R), Ryan Farley (MD, CVP), Gautier Makuna (Sync Music), Verity Griffiths (Head of Sync, CVP), Avelino, Rowland Ashitey (Sync Music), Anthony Oram (Simons Muirhead & Burton).Music Business Worldwide
