UnitedMasters has partnered with Cash App to launch a new grant program called “Cash for Change”, to highlight songs by artists that address today’s social and political climate.
Starting June 29, UnitedMasters and Cash App will be giving away $4,000 a day to artists for 25 days, a total of $100,000, to those who are making the best protest music.
Each day, a winner will be announced via social media with $2,000 going toward the winner and an additional $2,000 going to a social justice organization of the artist’s choosing.
Artists can submit their song through the UnitedMasters app with winners selected by the UM A&R team.vWinners will be announced daily through UnitedMasters social channels.
A “Cash for Change” playlist will be created and shared via social platforms at the end of the contest.
“Every day, thousands of artists are using our platform to share powerful messages with the world.”
Lauren Wirtzer-Seawood, UnitedMasters
“Every day, thousands of artists are using our platform to share powerful messages with the world” said Lauren Wirtzer-Seawood, President of UnitedMasters.
“Cash App shares our urgency to amplify the voices of those artists who are soundtracking history and impacting real change.”
“We’re thrilled to support the importance of artistic expression through this effort and help provide creatives with the resources they need to get their art in front of more people.”
Garrett McManus, Cash App
Garrett McManus, Artistic Development Lead at Cash App, added: “There’s never been a more pivotal time for artists to create and express themselves.
“We’re thrilled to support the importance of artistic expression through this effort and help provide creatives with the resources they need to get their art in front of more people.”
Music Business Worldwide