Vevo has promoted JP Evangelista to Senior Vice President of Content, Programming and Marketing.
In this expanded role, Evangelista will guide the company’s strategy around official music video releases, original content creation, and Vevo’s programming, editorial and marketing globally.
He will also continue to work closely with artists, managers, and major and indie record labels strengthening the company’s music industry footprint.
Evangelista has been with the music video platform since inception, and has been instrumental in redefining its original content offering, the way the platform supports and develops emerging artists, and the strategies for supporting official video releases.
Since Evangelista took a leadership position in the company last year, there has been substantial growth across video views and engagement for Vevo original content.
“Artist development is central to our mission and JP’s passion for all things music sets us up for success in 2019 and beyond.”
Alan Price, Vevo
“I’ve worked with JP for some time now, and it’s been a pleasure to watch him excel,” said Vevo CEO Alan Price.
“His reputation and relationships are second to none, and his strategic thinking has been invaluable to Vevo.
“Artist development is central to our mission and JP’s passion for all things music sets us up for success in 2019 and beyond.”
“More than ever, music videos are proving to be an integral element for artist campaigns, and Vevo is best-placed to serve them to the widest possible audience of global music fans.”
JP Evangelista
Evangelista added: “Working with artists and their teams to maximize the impact and value of their music videos is hugely rewarding.
“Developing and supporting artists at all stages of their careers is central to our mission, and I’m grateful to have the opportunity to work with so many talented people both at Vevo and our wider music-industry family.
“More than ever, music videos are proving to be an integral element for artist campaigns, and Vevo is best-placed to serve them to the widest possible audience of global music fans.”
Vevo recently promoted Kevin McGurn to President of Sales and Distribution, while Bryon Schafer joined the company as SVP of Research in September 2018.Music Business Worldwide
