Warner Music marketing exec Jennifer Ivory has been named General Manager of Warner Bros. Records UK.
Ivory moves up from her role as VP, Marketing after success with Dua Lipa and Royal Blood.
Over the last 18 months, the exec has directed marketing campaigns that have seen Dua Lipa become the most streamed female artist of 2017 and Royal Blood land their second consecutive No.1 album.
She also ran marketing efforts behind the return of Liam Gallagher, whose debut solo album become one of the year’s biggest sellers.
Ivory joined Warner Music in 2009 and was made VP, Marketing for Warner Bros. UK in 2014.
She previously spent eight years at Sanctuary Group, where she helped start the frontline record label as VP, Marketing.
In addition, Sebastian Simone has been named Head of Digital Strategy for the label, responsible for advising on digital and social marketing for artists.
“Warner Bros. Records UK continues to evolve at an exciting pace.
“In part that’s thanks to Jen’s innovative approach to marketing and I’m pleased to recognise her work with this well-deserved promotion.”
phil christie, warner bros. UK
Phil Christie, who was named President of WBR UK in 2016, said: “Warner Bros. Records UK continues to evolve at an exciting pace.
“In part that’s thanks to Jen’s innovative approach to marketing and I’m pleased to recognise her work with this well-deserved promotion.
“She’s been a driving force behind Warner Bros. marketing for a number of years, bringing important cultural moments, creativity and ambition to every campaign, as well as some impressive results for our artists.
“We have more brilliant new music coming this year and I’m glad Jen will play a significant role in supporting our artists and their success.”
“Warner Bros. Records is an exciting and rewarding place to work. We have some fantastic talent coming through and I look forward to helping develop their careers.”
jennifer ivory
Ivory added: “Warner Bros. Records is an exciting and rewarding place to work.
“I’d like to thank Phil for this opportunity and the marketing team for their passion and support.
“We have some fantastic talent coming through, both within the label and the artists we work with, and I look forward to helping to develop their careers.”
Music Business Worldwide
