Warner Music Group (WMG) has signed a strategic global multi-year partnership with music technology company Songclip.
The deal will see Songclip use WMG’s catalog on its API, enabling social media users to add clips of licensed music to their online photos and videos in video, dating and gaming apps.
Songclip has created an API that, when integrated with other apps, allows users to search for and share music clips in everything from their social media feeds to their online dating profiles.
The tech also provides data analytics on how consumers interact with music to the social platforms, mobile apps and virtual marketplaces that use its service.
WMG says that the deal reflects its strategy of “expanding the use of its extensive music catalog beyond traditional digital streaming platforms”.
The integration of its catalog into Songclip’s API is expected to boost the discovery, distribution and consumption of millions of individual WMG tracks.
“Partnering with Songclip will allow WMG to dramatically expand its social licensing footprint, allowing users of new apps and platforms to express themselves more creatively and authentically through music.”
Alex Kamins, Warner Music Group
Alex Kamins SVP, New Business Ventures, Warner Music Group, said: “We live in an age in which everyone is a creator and digital identity is fundamental.
“Partnering with Songclip will allow WMG to dramatically expand its social licensing footprint, allowing users of new apps and platforms to express themselves more creatively and authentically through music.
“Artists and songwriters will benefit from additional income and new audience touchpoints as we continue to unlock the vast opportunity that is ‘music as a social feature’.”
“Our mission from day one has been to increase the value of music IP across social on behalf of the industry but with proper protection and measurement.”
Andy Blacker, Songclip
Andy Blacker, CEO/Co-Founder of Songclip added: “Our mission from day one has been to increase the value of music IP across social on behalf of the industry but with proper protection and measurement.
“Apps want to integrate and innovate with music because it drives average revenue per user (ARPU), but there is no industry wide solution to make this easy, and compliant.”
“Our technology integrates, measures, monetizes and handles all royalties on behalf of the labels and publishers, while powering a diverse music experience within any app, no matter what sector or use case.”
John Van Suchtelen, Songclip
John Van Suchtelen, COO/Co-Founder of Songclip, said: “As the world’s foremost searchable library of compliant 5-30 second meta-tagged music clips, our proprietary solution solves these complex problem sets and powers a new economy for the entire music industry.
“Our technology integrates, measures, monetizes and handles all royalties on behalf of the labels and publishers, while powering a diverse music experience within any app, no matter what sector or use case.”Music Business Worldwide
