A number of rights owners including Warner Music, Sony/ATV Music Publishing, Beggars Group and Bucks Music have signed licensing deals with technology company OCL to provide music to app developers.
The agreements mean that developers will be able to access and host licensed music alongside user generated content (UGC), using OCL’s Totem service as they build and beta test their products.
Totem has a micro-licensing engine which ensures every use of media can be monetised and enables right owners to track interactions.
The technology aims to drive significant new revenue streams, lower barriers to entry and spur additional innovation in the developer world.
In addition to those mentioned above, London-based OCL is in active conversations with other rights holders, adding new agreements on a weekly basis.
PJ Dulay, SVP of Music at OCL, said: “We are confident that our approach and technology will open up significant new revenue for the music industry.
“We’ve listened to rights holders and licensees and developed a licensing solution that addresses both their needs.
“Simplicity is the hardest thing to design and we’re delighted that many rights holders have faith in us.”
“The partnership aims to bring innovation and development around music, delivering great new consumer experiences, whilst ensuring rights holders and artists are equitably compensated.”
john rees, warner music
John Rees, Vice President of Digital Strategy & Business Development at Warner Music, said: “Warner Music is excited to work with OCL’s rights transaction solution, to help facilitate music licensing within the app developer community.
“The partnership aims to bring innovation and development around music, delivering great new consumer experiences, whilst ensuring rights holders and artists are equitably compensated.”
“Enabling the massive developer community to use, report and pay for music rights as simply as they buy in servers or bandwidth will be a new area of growth for the music industry.”
simon wheeler, beggars group
Simon Wheeler, Director Digital at Beggars Group, added: “We love the idea that we can accelerate the use of high quality licensed music within the app ecosystem via OCL technology.
“Enabling the massive developer community to use, report and pay for music rights as simply as they buy in servers or bandwidth will be a new area of growth for the music industry and finally remove any arguments for ‘launch first and pay for forgiveness later.”
Music Business Worldwide
