Romanian independent label Roton Music has signed a strategic partnership with Warner Music Group.
The deal will see Warner Music Latin America license and promote Roton’s music throughout Latin American territories.
The deal expands on Warner Music Group’s 2011 agreement with the label, through which Roton represents Warner’s repertoire in Romania.
Dan Muraru, Managing Director, Roton Music, said, “We’re grateful for Warner Music’s continued trust in and appreciation for Roton’s artists.
“As demonstrated over the past four years, our teams have accomplished great things together. We’re excited and confident that music lovers throughout Latin America will enjoy exploring the Romanian sound.”
“Many of roton’s artists are well-positioned to find success in the latin american market.”
Inigo zabala, Warner Music Latin America
Said Inigo Zabala, President, Warner Music Latin America: “Many of Roton’s artists are well-positioned to find success in the Latin American market.
“In fact, we’ve already seen the band Fly Project and Inna do incredibly well in the region.
“We’re thrilled to have the opportunity to contribute to Roton’s continued globalization.”
Roton Music is one of the first record labels founded in Romania, following the fall of the communist regime in 1989. The company was incorporated in 1994.
Artists represented by Roton have included Iris, Holograf, Proconsul, Akcent, Inna, Mihai Trăistariu and Alexandra Stan (pictured).Music Business Worldwide
