Warner Music Group’s (WMG) Arts Music division has launched an imprint with TV producer Cloudco Entertainment.
The multi-season deal will see Cloudco (formerly American Greetings Entertainment) release music from the hit Hulu original live-action series, Holly Hobbie.
The first single, Be the Change (Theme Song) was released today (June 21), with other tracks to follow throughout the summer, culminating with the full soundtrack album release on September 5.
In November Arts Music teamed up with the Sesame Workshop, the nonprofit educational organization behind the iconic children’s show Sesame Street, to re-launch Sesame Street Records in the United States and Canada.
Holly Hobbie is a modern revival of the classic character brand, brought to life by Ruby Jay (Tangled: The Series). The show premiered last autumn as a Hulu Original Series in the US and on Family Channel in Canada.
CBBC, the leading children’s channel in the UK will launch the show’s Season 1 this summer, with additional market debuts in the works.
Holly Hobbie is produced by Aircraft Pictures (The Breadwinner, Bruno & Boots: This Can’t Be Happening at Macdonald Hall) in association with Cloudco Entertainment (Care Bears: Unlock The Magic, Tinpo) and Wexworks Media (D.N.Ace, Paw Patrol) with the financial participation of the Shaw Rocket Fund. Sarah Glinski (Degrassi: Next Class, Degrassi: The Next Generation) is the showrunner.
“We are thrilled that Warner Music immediately recognized the huge potential to distribute and market the music in its own right and become a core partner of this growing franchise.”
Karen Vermeulen, Cloudco Entertainment
Karen Vermeulen, Head of Global Content Strategy and Co-Productions, Cloudco Entertainment, said: “The power of self-expression and relatability through music is intentionally at the heart of the show, to connect with our target audience.
“We are thrilled that Warner Music immediately recognized the huge potential to distribute and market the music in its own right and become a core partner of this growing franchise.”
“I’m very excited that the show and its characters are creating a safe, fun, and wide-reaching path for pre-teens to discover these wonderful songs.”
Kevin Gore, Arts Music
Kevin Gore, President, Arts Music added: “What I love most about Holly Hobbie is how the positive messages of friendship, family, and following your heart are deeply conveyed through its original music.
“I’m very excited that the show and its characters are creating a safe, fun, and wide-reaching path for pre-teens to discover these wonderful songs.”
WMG launched Arts Music in 2017 as a home for releases across genres including classical, musical theatre, jazz, children’s music, film scores, and other fields ‘outside the pop mainstream’.
