Digital agency WMA has opened an office in Melbourne while will be headed by Jess Mills.
Mills moves over to Australia from WMA LA where she was Head of Social for the pacific region.
The new office is WMA’s fifth location, joining presence in London, New York, LA and Nashville.
Seb Weller, WMA’s CEO and Founder, said: “We are so excited to be launching WMA Australia and to now be in a position to have all time zones covered by our award-winning team.
“We are so excited to now be in a position to have all time zones covered by our award-winning team. Melbourne has a thriving music and creative scene and Australian music continues to grow in international markets.”
seb weller, wma
“WMA site openings take months of careful planning so we’re delighted to be announcing the launch. Melbourne has a thriving music and creative scene and Australian music continues to grow in international markets.
“We’re also delighted to expand Jess’s role to cover off the pacific region having done a brilliant job in helping set up our LA office.
“On a personal note, I’m excited to hopefully get the chance to work with many amazing previous colleagues who are now based in Australia.”
Mills began her career in 2011 at Los Angeles-based agency Acento Digital Media.
While there, she oversaw social campaigns for artists and entertainment brands such as Pitbull’s Voli Light Vodka and Lil Wayne’s TRUKFIT.
Following that, she led social strategy at Global Entertainment’s LA-based management/label division, developing digital and social campaigns for artists across US and UK rosters, including Nathan Sykes and Lawson.
Mills joined WMA in 2016 to launch its LA social department, overseeing social campaigns for a variety of artists across the Interscope and Hollywood Records’ rosters.
“I couldn’t be more excited for the year ahead and grateful for such a supportive team, and the chance to work with so many incredible artists and fellow music industry professionals here in Australia.”
jess mills
Discussing the new role, Mills said: ”Having the opportunity to expand WMA to Melbourne and bring my global expertise to such an exciting and creative music scene is a dream come true.
“I couldn’t be more excited for the year ahead and grateful for such a supportive team, and the chance to work with so many incredible artists and fellow music industry professionals here in Australia.”
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