International artist management company YMU Group has appointed Fiona McAuley to the position of Head of Digital, UK Music.
Based in London, McAuley, whose appointment is effective immediately, will report directly to Iain Watt, Managing Director of the company’s UK music division.
McAuley joins YMU Group from her previous role at Polydor Records where she was Senior Digital Marketing Manager.
In that role, she devised award-winning digital marketing campaigns for domestic and global artists such as Years & Years, Mabel, Ellie Goulding, Mura Masa, Lana Del Rey, Madonna and Snow Patrol.
Prior to that, she held a senior position at WMA, as well as roles at Universal Music Global Insights and Audiences NI.
In her new role at YMU Group McAuley will be responsible for leading digital strategy across the company’s wide roster of artists, working closely with digital partners to drive innovative and engaging partnership opportunities and for growing the YMU Group UK music digital team.
Founded in 1984, YMU Group (formerly JGG) is the leading management company for clients in sport, music and entertainment and has offices in LA, London, Washington, New York and Manchester.
“Fiona joins YMU Group at an exciting time for the company and will lead our thinking on digital strategy across our expanding roster of artists. She is a well-respected innovator in her field with a strong track record of success.”
Iain Watt
Iain Watt said: “Fiona joins YMU Group at an exciting time for the company and will lead our thinking on digital strategy across our expanding roster of artists.
“She is a well-respected innovator in her field with a strong track record of success. Her experience, expertise and insight into this increasingly important area will ensure she becomes a valuable addition to our senior leadership team.”
“YMU Group puts the artist at the heart of everything they do and the opportunity to be part of that philosophy and to help maximise the opportunities available to them is really motivating.”
Fiona McAuley
Fiona McAuley added: “YMU Group puts the artist at the heart of everything they do and the opportunity to be part of that philosophy and to help maximise the opportunities available to them is really motivating.
“I’m looking forward to working as part of the YMU Group team and to helping innovate and shape the way we move forward in the digital space.”Music Business Worldwide
