Their predictions weren’t too accurate last year, but YouTube and Google Play Music have again revealed who they think will win BRIT Awards in London tomorrow, using streaming data and video views.
The two platforms predict that Sony group Little Mix will pick up Best British Group, while Universal act Ellie Goulding (pictured) will be honoured with the Best Female Solo Artist gong.
YouTube data suggests that Best British Male could be the late David Bowie, whereas Google Play Music names Craig David.
Independent grime artist Stormzy is predicted by YouTube for Best Breakthrough Act, while Google Play Music pits Atlantic star Anne-Marie.
The two are also divided over the international awards: YouTube is forecasting The Weeknd and Rihanna, whereas Google Play Music anticipates that Drake will scoop Best International Male and Sia will win Best International Female.
The 1975, Jonas Blue, Twenty One Pilots and Calvin Harris are also on the two lists of potential honourees.
“British music, fashion and culture are the envy of the world – and the BRIT Awards always remind us why.”
lyor cohen, youtube
Last year, Google Play Music got four out of nine predictions correct (44%), while YouTube tallied three correct names out of eight (36.5%).
YouTube will reveal tomorrow’s true winners when they live stream the BRIT Awards.
For the fourth year running, viewers outside of Great Britain can watch the full show live on YouTube at here on mobile, tablet or TV.
Those set to perform on the night include Ed Sheeran, Katy Perry, Bruno Mars, Robbie Williams, Emeli Sandé, Little Mix, The 1975 and Skepta.
YouTube and Google Play’s newly named Global Head of Music, Lyor Cohen, said: “British music, fashion and culture are the envy of the world – and the BRIT Awards always remind us why.
“We’re making sure fans around the world get all the action LIVE on YouTube – and there’s an embarrassment of riches to enjoy… expect performances from Ed Sheeran, Robbie Williams, Skepta, Little Mix, Emeli Sandé and masses of red carpet and backstage action fronted by YouTube’s presenter-in-chief Caspar Lee.
“We’ve partnered with the BRITs long enough to know this is must-see stuff – we’ll see you there!”
YouTube predicted winners
Best British Group: Little Mix
Best Male Solo Artist: David Bowie
Best British Female Solo Artist: Ellie Goulding
Best British Single: Calvin Harris feat. Rihanna – ‘This is What You Came For’
Best British Breakthrough: Stormzy
Best International Male Solo Artist: The Weeknd
Best International Female Solo Artist: Rihanna
Best International Group: Twenty One Pilots
Google Play Music predicted winners
Best British Group: Little Mix
Best Male Solo Artist: Craig David
Best British Female Solo Artist: Ellie Goulding
Best British Album: The 1975 – I like it when you sleep, for you are so beautiful yet so unaware of it
Best British Single: Jonas Blue Feat. Dakota – ‘Fast Car’
